12-Apr-19:  Never heard of Serko?  Nor had I, until this morning.  Here's where I heard about them - http://www.livewiremarkets.com/wires/the-1-stock-for-offshore-growth - at the 6:48 mark in this Livewire "Buy Hold Sell" segment hosted by Jeremy Hook from TMS in which Michelle Lopez from Aberdeen and Shane Fitzgerald from Monash both disclose that they hold Serko shares - while talking about why they don't think Corporate Travel (CTD) is a "Buy".   While SKO is not the "1 stock" referred to in the segment's title, it is a very interesting company.

Here's some history:  http://www.serko.com/about-serko/

The Serko back story:

Serko is a story of technology innovation. Founders Darrin Grafton and Bob Shaw started the Serko journey with Interactive Technologies Limited in 1994. ITL was a technology company designed to help travel agents solve a number of thorny mid-office and back office system challenges.

As the internet irrevocably changed the way users searched and booked travel, the business changed direction in order to ride the wave and in 2000 Serko Online was born. Since then the company has gone from strength to strength and with an unwavering commitment to simplifying and improving the travel experience, has gone on to become a global leader in travel and expense.

In 2014 Serko acquired the assets of Incharge, a small but significant online expense management company. With travel accounting for nearly 70% of expense spending, the ability to offer a tightly integrated travel and expense management solution became a key differentiator and the integrated travel & expense proposition delivers unparalleled visibility and simplicity to users, approvers and managers.

In 2014 Serko listed on the NZX and in early 2015 Serko acquired the assets of Arnold Travel Technology, a competing OBT, from Expedia® to extend it's dominance over the Australian market. In 2018 Serko acquired InterplX, a US based expense management company to strengthen it's presence in the North American market.

SKO listed on the ASX in July 2018, so there is less than a single year's data available on the company via the ASX website, but the company is 25 years old (founded in 1994 as detailed above).  They own the IP and tech that is behind websites like those used by Corporate Travel (CTD), Flight Centre (FLT) and ATPI - see here.

The founders (Bob Shaw and Darrin Grafton) own about 37% of the company between them, so they have plenty of skin in the game.  All of the directors are shareholders.  Both of the founders still actively run the company.  Bob Shaw is the Chief Strategy Officer and an Executive Director, while Darrin Grafton is their CEO (and also an Executive Director).

Worth a look.   http://www.serko.com/