If you are interested in the sleep apnea/snoring space the following book is worth a read

Breath, the new science of a lost art, James Nestor

It was mentioned in LW article this week

https://www.livewiremarkets.com/wires/forager-s-2021-book-recommendations 

The basic premise of the book is that most people breath incorrectly, the worst issue being consistent mouth breathing.  The simplest method to remedy this is sleeping with some tape over the mouth. This point of view is contrary to using an oral appliance to prevent snoring. 

Most of the research in the book is anecdotal, however when I read it a few months ago it was the final catalyst for me to sell my SOM shares. 

The other issues I had directly with Somnomed

-      With so many options available in this space and how do you compete to get market share even if your product is better.

-      Lack of direct exposure to users of mouthguards and cpap, so no real insight into products

-      And finally the thought of doing product dd again was nauseating, how did I end up in a company with a product I have no interest in researching! 

Reminder to self, stick to stuff you enjoy