We were looking for a new sofa and looked at Nick Scali and Plush. The online reviews stated that the sales people were wonderful but the customer service was in many cases very poor for both brands. We chatted to another company in the space who used to manufacture in WA (yikes). For the last four years they have been importing instead to stay competitive. He said the Hampton style sofa we liked was from a US company, and then dropped the "but made in China" bomb.
So, fair to say the customer service needs a lot of attention plus I suspect the barrier to entry could be a bit low as China will sell to anyone with greenbacks.