This one has taken me a while to work through, and the rest of the sections are still in the works but here is my first pass on the business summary for Droneshield.
• What does the company do and is it easily understandable?
Droneshield is a provider of UAV countermeasures including drone detection, tracking and disruption. They provide products and services to both the public and private sectors.
• What is the problem the company is solving and how are they solving it? - Where? Why does it need solving?
As drone technology becomes more sophisticated, drones are increasingly being used as tools in nefarious activities such as smuggling of drugs and weapons, disruption to airports and other infrastructure, spying, remote controlled explosive devices etc, which are costly to the asset owner in terms of capital, reputation and human cost.
Due to their size drones are unable to be detected using conventional technologies. Droneshield provides a range of fixed and portable equipment which can detect, track and disrupt a drone’s flightpath. These devices can be used to protect critical infrastructure and locations from the threats listed above.
• What is the company business model? What is the pathway from product/service/offering to payment?
Droneshield sells their devices to both private and public entities through a mixture of direct sales and partnerships. Typically a proof-of-performance trial or extended tender period are a precursor to being awarded a contract.
• Is the product offering diverse and therefore income generation diverse?
The company offers a limited range of fixed and portable devices, which can be mixed and matched to provide a tailored solution to their clients needs. The limited range of equipment is a risk in the rapidly evolving technology area, however droneshield are regularly releasing upgrades and new products to compliment the existing product range.
The limited offering could be seen as a potential risk.
Diversity in income is primarily from the range of clients / applications for the technology.
• Is the company a price maker or price taker?
The counter drone equipment space is rapidly becoming more competitive, (8 competitors are listed in the company investor slides) and although Droneshield claim their technology is superior, they are a price taker.
• Does the business generate recurring revenues? How reliable is this recurring revenue?
Recurring revenues are generated through ongoing software upgrades to the equipment. The recurring revenue would be expected to last for the install life of the equipment where it has been taken up by the customer. (Estimate ~5 years?)
Currently recurring revenues only make up around 4% of total revenues as of H1FY22, but as the install base of hardware expands, the recurring revenues from software sales are expected to grow.
The CEO has stated that he expects this component of the business to grow to ~ 50% of revenues in the future.
• Who are the core customers of the business?
Core customers are government entities, such as military & law enforcement, but private sector customers are growing such as airports and infrastructure owners.
Currently defence makes up 75% of revenue and the intelligence community 15%.
• Is the customer base diverse? / • Does the company operate in multiple markets/countries?
Droneshield sells to a global customer base. (Limited by Government approvals etc). Revenue splits for H1FY22 can be seen below.
• Is it easy to convince customers to buy the products/service?
Initial sales are usually led by a proof of performance period or trials of the product, there are also significant onboarding and vetting processes to be able to sell products to many of the government institutions that Droneshield has as customers.
Once these barriers are crossed and droneshield has been awarded a contract, sales become much easier.
As drones increasingly become an problem in need of a solution the global sales pipeline available to Droneshield continues to increase. (Note. As reported by DRO)
• Does the company operate in stable markets?
Both the markets and customer base of Droneshield are stable and low risk of having significant disruptions all at once
• Is there a history of launching new lines of business successfully?
The company has launched several products over the years which complement each other. Each has had progressive trials with several entities leading to contracts.
• Is the company disruptive and innovative in its field?
Droneshield uses similar technologies to many of its competitors using RF Jamming for its defeat options, and RF, EO/IR, Radar for it’s detection technology.
• Are the profit margins attractive (better than industry)?
Currently gross profit margins currently are around 70% (H1FY22)
• What are the CAPEX requirements and are they ongoing?
To be able to deal with additional or large orders, droneshield has manufacturing partners to be able to subcontract to without the need to scale up its own facilities and maintain the ongoing operating expenditures. This does incur additional manufacturing costs but currently contracts are lumpy which make scaling up their own facilities a risk.
• To what degree is the business cyclical?
A large part of droneshield’s current revenue is based on government military spend, which although budgets are usually relatively stable the allocation of the budgets can vary. As Droneshield expands across wider industries and geographies the cyclicality may smooth out.
• What extent does the business experience operating leverage?
Droneshield sells manufactured devices which means there is a fixed cost that is required for each unit sold. There may be elements of efficiencies of scale, but that can’t be relied upon. There are two things working in the favour of Droneshield.
First, most of the business’s main overheads and operating expenses have not been increasing with sales. Once staff costs do the same there will be an element of operating leverage that will appear as sales increase as operating expenses become a smaller portion of the overall expenses.
Second management have indicated that they are targeting for software upgrade sales to increase towards 50% of revenues and SaaS style sales tend to lend themselves much more favourably for demonstrating operating leverage at scale.
• How does interest rate increase and inflation affect the business?
The manufacturing costs and operating costs will be impacted and likely increase at a rate near that of inflation. As each contract is usually tendered at a single point in time supply, cost increases can be passed on to customers.
Droneshield has minimal liabilities so interest rates don’t have any significant impacts.
• Does the company spend a reasonable amount on R&D? Look at how R&D evolves over time in % of sales.
R&D spend has stayed relatively steady at around $200k - $300k per quarter over the last 3 years which has now decreased from over 100% of sales to less than 10%.
• Is the company unknown or misunderstood by the market?
Being at the smaller end of the market and with an average volume of $120k of shares traded per day Droneshield is still a hidden company. Given the sector in which they operate it is easy to dismiss the technology if the partners and client base is not known.