Acquisitions Since Listing

·      December 2022 Brosa $1.5m plus logistics support for thousands of customers with undelivered orders. One of Australia’s largest online luxury furniture retailers, out of administration. The deal will see the popular furniture brand stay alive and relaunched stronger than ever with the backing of the Kogan Group. https://www.asx.com.au/asxpdf/20221222/pdf/45k2xp45sy872m.pdf

·      December 2020 Mighty Ape $122.4m a leading online retailer in New Zealand. https://www.asx.com.au/asxpdf/20201203/pdf/44ql0zkf2kf3b7.pdf

·      May 2020 Matt Blatt $4.4m one of Australia’s premier furniture and homewares retailers, and a pioneer of the online furniture industry in Australia. https://www.asx.com.au/asxpdf/20200515/pdf/44hvdztrqjbkzm.pdf

History Capital Raises

·      June 2020 Raised $120m, $100m Institutional, $20m Retail at $11.45 per Share

·      IPO Raised $50m at $1.80 Share

Inside Ownership                   Ordinary Shares    % KGN Issued        Net Value at $3.69

Ruslan Kogan                          15,853,321                  14.81%                       $58.5m

David Shafer                           5,225,642                    4.88%                          $19.2m

Greg Ridder                             158,000                       0.14%                          583K

Harry Debney                          98,099                         0.09%                          362K

Janine Allis                              14,761                         0                                  54.5K               

James Spenceley                    0                                  0%                               0

Total                                        21,349,823                  19.94%                        $78.8m

Recent Management Buying

Janine Allis

5 December 2022 – Buy 4,761 Shares at $3.33 ($15,854.13)

Kogan Management

In 2006, Ruslan Kogan founded Kogan.com, an Australian online retailer that offers a wide range of consumer electronics products at affordable prices. Kogan's business model involved sourcing products directly from international manufacturers and selling them online, bypassing traditional middlemen and reducing costs. David Shafer has worked with Kogan since 2006 moving to full time role as Chief Operating Officer and Executive Director in 2010. Below is the complete history of the two selling history.

Russel Kogan Selling History – Total Sold 31,582,114 shares ($272.3m)

·      19 August 2020

Indirect                       5,284,441 shares price $21.60 per share ($114,143,926)

·      23 August 2019

Indirect                       3,771,929 shares price $5.75 per share ($21,688,591.80)

·      3 September 2018

Indirect                       4,501,465 shares price $6.41 per share ($28,854,390.60)

·      12 June 2018

Indirect                       4,467,460 shares price $7.00 per share ($31,272,220)

·      27 February 2018

Indirect                       5,681,819 shares price $8.80 per share ($50,000,007.20)

·      24 October 2017

Indirect                       3,000,000 shares price $4.25 per share ($12,750,000)

·      24 August 2017

Indirect                       4,875,000 shares price $3.00 per share ($14,625,000)

Buying (*indirect Walsh St Management)

·      10 July 2020 (*From Capital Raise June 2020)

Indirect                       5240 shares price $11.45 per share ($59,998)

·      5 December – 8 December 2016

Indirect                       112,013 shares price $1.4115 per share ($158,111.85)

·      30 November – 2 December 2016

Indirect                       222,987 shares price $1.3678 per share ($305,015.34)

David Shafer Selling History – Total Sold 12,729,683 shares ($103.09m)

·      31 August – 2 September 2021

Indirect                       1,000,000 shares average price $11.223 ($11,223,000)

·      19 August 2020

Indirect                       2,025,214 shares price $21.60 per share ($43,744,622.40)

·      23 August 2019

Indirect                       1,445,452 shares price $5.75 per share ($8,311,349)

·      3 September 2018

Indirect                       1,748,535 shares price $6.41 per share ($11,208,109.40)

·      12 June 2018

Indirect                       1,532,540 shares price $7.00 per share ($10,727,780)

·      24 October 2017

Indirect                       2,352,942 shares price $4.25 per share ($10,000,003.50)

·      24 August 2017

Indirect                       2,625,000 shares price $3.00 per share ($7,875,000)

David Shafer Buying

·      10 July 2020 (*From Capital Raise June 2020)

Indirect                       2620 shares price $11.45 per share ($29,999)