Even though Amazon have only been in Australia for a short while, I believe as more consumers transition to online shopping their is room for a number of players.
I dont believe winner takes all in this case, every company seems to need a nemesis.
Coke vs Pepsi
Afterpay vs ZIP
Visa vs Mastercard
Apple vs Microsoft and so on.
I'm happy to continue to hold Kogan, even though i expect volatility.