Part 2 on TAM. Trickier to assess!
PRACTICAL TAM (1st PASS OF CHAT)
Estimates vary by how you define the market (pure workforce-credentialing vs. compliance software vs. whole RegTech market). authoritative market research firms provide different figures; below I list a clean, sourced range and how to interpret it:
1) Workforce / workforce-compliance software (narrow segment) — one specialist estimate puts the global Workforce Compliance Management Software market at ~US$2.4–2.5 billion (2024) with double-digit growth (CAGR ~12%+). This is the most directly comparable segment to Kinatico’s product. Dataintelo
2) Compliance management software (wider category) — multiple sources show a broader Compliance Software market in the tens of billions (USD) range: e.g. Mordor / Verified Market Research / The Business Research Company report values spanning ~US$33–60 billion depending on the exact scope and year. These figures cover GRC, regulatory reporting, policy management and other enterprise compliance functions — larger than Kinatico’s immediate niche but addressable over time if the company expands features.
3) RegTech (largest umbrella) — RegTech market estimates commonly range from ~US$17B (2023) up to >US$70B by 2030 depending on the research house and definitions (RegTech includes identity, KYC/AML, regulatory reporting, compliance automation). If Kinatico expands into adjacent RegTech services (identity verification, screening, automated regulatory checks), it could target a slice of that broader RegTech TAM.
Bottom line (practical TAM for Kinatico right now):
- If you map Kinatico to the workforce compliance / credentialing sub-segment, a defensible global TAM today is in the low single-digit billions USD (~US$2–4B) and growing at double-digit CAGR.
- Kinatico is a SaaS RegTech / workforce-compliance vendor with measurable scale in ANZ (claimed ~1M people, 30k organisations). That makes its immediate market the workforce compliance niche (smaller TAM but faster path to revenue).
- The company faces competition from both specialist credentialing vendors (CredEntry, Cited-style platforms, Rapid Global) and broader compliance/GRC or HRIS vendors. Competitive differentiation will come from domain expertise, integrations, scale, verification capabilities and vertical focus (healthcare, mining, aged care, construction etc.)
If you stretch to all compliance software / RegTech opportunities (adjacent services, vertical expansion), the addressable market expands to tens of billions USD over the next 5–10 years. (Use the larger RegTech / compliance software reports for strategic upside.)
CHAT’S GDP-BASED METHOLODLOGY TO CALCULATE KYP’s ANZ TAM (2nd PASS)
Including this for completeness and a data point - can’t say I am bought into it as I expect TAM’s to be a bit more specific, generally
Data Points
Global workforce compliance management software market (narrow segment): US$2.47 billion (2024), projected high double-digit growth (DataIntelo market estimate). Dataintelo
Australia GDP (2023) ≈ US$1.728 trillion. Macrotrends
New Zealand GDP (2024) ≈ US$260.2 billion. Trading Economics
World GDP (2023) ~ US$100 trillion (used to compute country share). Macrotrends
Baseline Approach (Proportional to GDP)
A simple, commonly used, way to estimate a country/region slice of a global software market is to allocate by economic size (GDP), adjusted for adoption intensity. Using that:
Australia + NZ combined GDP ≈ 1.728T + 0.260T = ~US$1.99 trillion. Macrotrends+1
Share of world GDP ≈ 1.99T / 100T ≈ 1.99%. Macrotrends
Apply that share to the global workforce compliance market (US$2.47B):
ANZ TAM ≈ US$2.47B × 1.99% ≈ US$49.1 million.
Result (baseline): ~US$49M for the specific workforce-compliance / credentialing software market in Australia + New Zealand today.
Adjusted Baseline
Higher per-capita digital adoption in ANZ: Australia and NZ are mature, high-tech adopters with strong regulatory compliance needs in mining/healthcare/construction, so per-GDP spend on RegTech could be above global average. Adjusting up (×1.5–2.5) gives an upper practical TAM of roughly US$75–125M. (This captures higher software penetration, industry concentration and local demand for workforce credentialing.)
Lower bound: if you instead use the broader compliance software market (tens of billions), and then narrow by the fraction that is workforce credentialing, the ANZ slice of that could be larger — but that drifts away from Kinatico’s immediate product set into adjacent markets. See VerifiedMarketResearch / Mordor for larger compliance market context.
Final GDP-Based TAM
Conservative / baseline (GDP share): ~US$49M (approx).
Practical / adoption-adjusted upper bound: ~US$75–125M (to reflect higher per-capita software spend and industry concentration in ANZ).
KYP’S VIEW ON TAM FROM FEB 25 RESULTS PRESENTATION

- KYP’s $2.7b TAM aligns more closely with the Global Workforce/Workforce Compliance Software, but is a a fraction of the global RegTech TAM of US70b by 2030
- The Estimated Serviceable Market of $200-$300m within 10 years is on the higher side of the GDP-based TAM from Chat of US75m-US$125m
- Boils down to what the agreed definition of “RegTech” is, as may not be comparing like-for-like at all
- Agree with the SME’s positioning, which is taking on a more XRO-like focus
Customers / scale: Kinatico states it serves ~1 million individuals and >30,000 businesses across Australia & New Zealand (public investor content)
TAKEAWAYS
- Am not clear what makes up the KYP TAM as “RegTech Solutions” is very broad - KYP’s $2.7b TAM is more aligned to the narrower “Workforce compliance software” TAM (US24-25b) above vs Global RegTech (up to US$70b by 2030)
- Also unclear if the KYP TAM is global, semi-global (in the countries KYP is targeting only) or pure ANZ
QUESTIONS
Q5: What does the KYP TAM comprise off? Reg Tech (broader) or Workforce Compliance (narrower). Is that a global or ANZ only TAM, and the Serviceable Obtainable Market of ~60-70% of TAM is thus against the ANZ market only?