Discl: Held IRL 3.49%
FWIW, a different AI perspective from the "Future of SAAS Companies" thread, unique to WTC, hence the posting under WTC.
Context
Caught up with a mate of mine who owns an International Cargo company in Europe. They do, for B2B customers, the end-to-end of road, sea, air and rail transport worldwide. 30+ employees.
He is a Cargowise customer and Cargowise is deeply embedded in his operations.
He is an ex-IT change consultant, not a tech head, but knows his way around technical things, so was chatting with him with that shared context of systems change management. He will be significantly more Enterprise IT experienced than the average joe and is likely to be at the front end of the pack trying out new AI capabilities rather than being a technology adopting laggard.
AI Comments
Some AI-related data points from the perspective of a smallish Cargowise customer - my questions in italics, responses in bullets
With all these developments in AI LLM’s, would you ever consider using AI to build your own thing to either remove entirely or reduce your Cargowise subscription?
- At this stage there is no way to remove Cargowise but you can use AI to support using Cargowise
- You would need to consider many factors and business risk is too high. Maybe for a small company, yes. I do not see big players going for it
- AI error prevention when handling shipments, testing, etc
But as Cargowise is integral to your business, will you ever DIY to try to replace it completely? I can’t see the logic of doing that ever because you exist to ship things, not to code and manage software ... And coding is easy, deploying and maintaining it thy kingdom come is another matter entirely.
- Correct. I would not invest in AI. I would just use Cargowise unless there is a new solution based on AI that I can use
- in house - nope
- I am developing AI bots now to support workflows, but Cargowise is in the core
- Cargowise is my DB too for all shipments, finance, AR, AP, etc. Reporting
- I have add ons to analyse - to make it digestable
So you would only ever build capabilities AROUND Cargowise but never to replace it?
- It is an industry standard, not perfect like a democracy, but nobody [has developed] sic anything better for now
- Yes not at this stage, Cost is acceptable
What would force you to think about DIY’ing.
- It is like a steam ship or propeller plane - but I am doing stuff around to speed things up
- Cost would be the only factor
- For me functionality is ok, It looks shit, but it works
- It looks shit, because it grew organically, it is death by clicking
MY TAKEAWAYS
1. “Imperfect industry standard”, but it works - that should make Cargowise that much stickier than enterprise software which is only used by an enterprise
2. Can’t see vibe-coding to REPLACE Cargowise, but is absolutely using AI to speed things up around Cargowise - business risk is too high
3. “Cost is acceptable” was an interesting comment - if WTC do not overdo the cost increases, there does not appear to be any incentive to consider something else
4. Cargowise is the DB for shipments, finance, AR, AP, Reporting - speaks to the point well made that AI will make building out these adjacent capabilities a lot easier - the broader the adjacencies, the broader the Cargowise footprint, the more locked in the customer becomes
1 customer's experience does not mean everyone else feels the same way. But given his IT background, it provided for me, some useful insights from a customer who is likely to be at the front of the pack of pushing the boundaries of AI as it relates to WTC. It also helps validate my thinking that WTC will more likely thrive in an AI world, rather than be eaten by it.