Interesting discussion with their CEO Tony Abrahams on Coffee Microcaps 16th July.

This company provides realtime / near real time closed captioning, incuding translation, through a B2B model. 

Their commercial and business model offers differing levels of accuracy to customers based on the level of intensity of human involvement in the closed captioning and customisation of 'libraries' based on analysis of an individual's voice.  They have some cool ideas such as retaining their own speakers who repeat a stream of dicussion into a libarary that is tuned to analysing their voice (as opposed to an unknown's voice broadcasting say... the news)

It's interesting to learn from this founder CEO about their journey from 2003 with Foxtel to where they are today.

A significant pitch around the value proposition is that accuracy is important; that even the most minor of errors is unacceptable to a deaf viewer that needs closed captiononing, or perhaps an employee of a multinational company participating in a teams / zoom meeting with live translation taking place on the fly.

My hesitation with this one is that whilst these guys may be market leading now, and will likely continue to be market leading for some time; with the trajectory of AI I see companies like Google being able to beat these guys in the long term.

Google for example has millions of hours of media content stored.  With the development of AI / ML, and the Google's position in the market, I wouldn't be surprised if they could crush the likes of AIM in the future if they decide they want to get good at Closed Captioning.

Incidentally I watched the presentation on youtube with google's closed captioning turned on.  It wasn't 100% but it was pretty good.

I'd therefore be apprehensive stepping into this one.